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SELLING A SUCCESS STORY
CAREER  IN RETAIL MANAGEMENT As the total retail space in the country touches an estimated 80 million square feet by 2008, the sector will create no fewer than two lakh jobs”
Gibson G. Vedamani, CEO, Retailers Association of India

CAREER PROSPECTS IN RETAIL MANAGEMENT Atul Bamrara

Retail involves the distribution process of the product from manufacturer to ultimate consumers via short and convenient channels, i.e., retailers. Pantaloon, Wallmart, Subhiksha, Shoppers Stop, Pyramids, Bharti, Reliance Fresh etc. are some top most retailers in India. Shopping complexes, Malls, Multiplexes are spreading not only in metropolitans but in newly developing cities aswell. To keep track of the marketing ethics involved in retail, it needs trained professionals to manage their outlets.

Employment Opportunities in Retail
India is one of the top ten emerging retail markets all over the globe. There are approximately 4.3 million retail outlets spread over the nation. According to Retail Association of India (RAI), there is a demand for 1.25 million retail personnel which will go up to 3.25 million by the year 2008-09. The retail trade industry is predicted to add 2.1 million new jobs between 2002 and 2012, an increase of 14% (U.S. Bureau of Labor Statistics).
While the retail industry offers professional opportunities in functions common to all other management functions like finance, information technology and human resource management, it offers two major professional paths unique to the industry, i.e., inventory planning and buying. Retail Industry has huge demand for quality managers to implement their marketing and sales strategies. It demands good time management skills, leadership qualities, good communication skills, decision making abilities, better team effort and strong marketing awareness with their personnel. Employers look for people who enjoy working with others and who have the tact and patience to deal with typical customers. Among other desirable characteristics are an interest in sales work, a smart personality and the ability to communicate clearly and effectively. The multilingual characteristic may be helpful for employment in communities where people from various cultures visit to shop. Marketing and Sales are the building blocks of retail industry. It offers career in the position of Retail Manager, Purchasing Manager, Store Manager, Customer Service Representative, Data Processing Executive, Floor Supervisor, Retail Salespersons and so on. Majority of career opportunities are also emerging in Corporate Planning, Trend forecasting, Project Management-Store Construction and Customer Relationship Management (CRM) as well.
Institutes/ Universities Offering Courses in Retail Management
The emerging boom in retail industry has forced the academic institutions to offer programmes in Retail Management. The Retail Management is a professional programme which prepares a graduate to enter in the field of Retailing. Various Degree and Diploma Level programmes are running in India by academic institutions to cater the needs of the Retail Sector. MBA (Retail Management), Post Graduate Diploma Program in Retail Management (PGPRM), Post Graduate Program in Retail Communications Management (PGRCM), Post Graduate Diploma in Retail Management (PGDRM), Post Graduate Programme in Retail (PGPR) and Diploma in Retail Management (DRM) are some good options. It develops a broad and in-depth understanding of all aspects of retail management, not only retail outlets and the support activities, but also retailing sector in the broad context of the economy.

Course Contents
Indian Retailing Environment, Electronic Retailing, Marketing Research, Retail Selling, Mall Management, Merchandising Management, Retail Purchasing, Retail Pricing, Retail Organization, Retail Management, Consumer Behavior, Management Infor-mation System, Supply Chain Management (SCM) etc.

Professional University / Institutes
Andhra University
Course - MBA (RM)
Address : Andhra University, Vishakh-patnam–530003, Andhra Pradesh,
http://www. andhrauniversity.info/arts/commerce/mba.html
Anna University
Course - MBA (RM)
Anna University, Chennai – 600025, Tel. : 044-22203331 Fax : 044-22354450, http://www.annauniv.edu/cde/mba.html
Narsee Monjee Institute of Management and Higher Studies (Deemed University)
Course -MBA (RM)
SVKM’s NMIMS University, - V. L. Mehta Road, Vile Parle (W),
Mumbai-400056. Tel. : 022-26134577 / 26183688, http://www.nmims.edu/full-time.mba.retailmanagement
Birla Institute of Management and Technology
Course -
PGDM (RM)
Plot No. 5, Knowledge Park II, Greater Greater Noida- 201306, UP
Tel. : 0120-2323001/2/…/10, Fax : 0120- 232 3022/25
http://www. bimtech.ac.in/PGDRM.htm
ICFAI
Course -
PGDM (RM)
104 Nirmal Towers, Dwarkapuri Colony, Punjagutta
Hyderabad-500082, Tel.: 040- 55105762, Fax: 040-55255761 http://www.icfai.org/Admissions_Flexible.asp
IMT Distance and Open Learning Institute
Course -
PGDM (RM)
A 16, Site 3, UPSIDC Industrial Area, Meerut Road, Ghaziabad-201003 Tel. : 0120-2705621/22/23/24
http://www.imtcdl.ac.in/newprog/opgdrm_about.htm
Indian School of Retail
Course -
PGDMRM
Images Pearl Retail Solutions Pvt. Ltd., Site 2, Pocket OCF, Sector C, Vasant Kunj, Nelson Mandela Road, Delhi-110070 Tel. : 011- 26125981/82/83
http://www.indianretailschool. com/aboutus.htm
 

Welingkar Institute of Management
Course -
PGDMRM / DRM
L. Napoo Road, Near Matura (Central Rly.) Mumbai–400019, Tel. : 022- 24178300 Fax : 022-24097824 http://www.welingkar.org/Welingkar/v1/Programmes/InterPrg_ret.asp?section=P

National Institute of Design
Course -
PGDPD
12 Link Road, Off Tumkur Road, Bangalore -560022, Tel. : 080-23373006/ 23579054, Fax: 080-23373086, http://www.nid.edu/study_ pg_dre.htm
The List is indicative
(The author is Lecturer Department of Business Management, Chauras Campus, HNB Garhwal University, Srinagar Garhwal, Uttarakhand)
Author : Atul Bamrara
 
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