Glamour of fashion world attracts a large number of aspirants, career
in fashion can offer new challenges, financial security, artistic
satisfaction, travel and personal development.
Fashion Designer profession, has recently emerged as one of the
most sort out careers among the youths . These youths have their
own creative style of dressing and believe in setting a trend rather
than following a trend set by others. A career in Fashion Design
not only involves meeting glamorous people and interracting with
rich and famous but also gives a impetus to the creative flair of
the people who possess a sense of style. The major functional areas
in the industry are designing garments, cutting the cloth, sewing
the pieces together and finally merchandising. Popularising and
marketing of the various styles and products is done through ramp
shows and fashion write-ups.
is a term commonly used in relation to clothes, dresses, garments,
textiles, etc. There is an increase in quality textiles and materials
for the fashion designers to work with. Fashion is identified today
with status, acceptance and it almost implies social involvement.
India enjoys a prominent place in the international market with
its rich silks, traditional handloom fabrics, rustic textures and
vibrant dyes. The creation of a worldmarket for Indian garments
is largely the contribution of Indian fashion designers. The trend
for growth are set for upcoming fashion entrepreneurs.
Nature of Work
Designer create designs for almost anything which is part of the
garment of men, women, and children. Designers understanding the
needs of their clients create attractive and functional garments
and accessories according to the latest trends, market conditions,
weather and also keeping a close watch on the fit, style, colour,
texture, size and material. The process of making a dress starts
with the sketchingthe original idea on paper. Then shaping the pattern
pieces which make the garment. The pieces are then drawn in actual
size on paper and cut out on a rough material. These pieces are
stitched together and fitted on a model. From the rough model sample
garments are made in the final fabric. Much time of the designer
is spent in exploration and research. Knowledge about fabric, weave,
draping qualities, material, colour and design and the changing
trend is important.
Fashion designer should be artistic and creative. They should be
able to express their ideas in sketches. They may not be a brilliant
artists but must be able to combine colours, shades, and tones.
Designers have the flair for creating with fabric and know how to
use textiles effectively. Designers need to have visual imagination
and the ability to think in three-dimension to translate into garments
what they visualise.
fashion designers must be fashion conscious and must be aware of
market requirements. In order to have an International perspective,
they must read more and more of international fashion journals,
books, on history and art. They must also visit various art gallery
and exhibition and interact with traditional artists whenever they
get a chance. As a designer one should have knowledge and experience
of basic tailoring skills i.e. cutting, sewing, draping,etc. Besides
this they should be able to distinguish among various fabric quality
and particular about choosing a good cloth to work on .
understanding of the market and customer lifestyle is required,
so that design are suitable for people they are made for. Designers
must be good communicator and very clear with their ideas which
is reflected in the presentation of fashion shows. Top designers
must be highly original and inventive.
The main area of work in the fashion industry are :
:: Design Department :
Manufacturing units work on a large scale. They employ designers,
cutting assistants, sketching assistants, junior designers. Cutting
assistants have to cut samples as per specifications of the designer.
This is followed by draping and garment construction. Sketching
assistants make the technical sketches of the garment which are
passed on to cutting assistants. From the making of specification
drawings decide how a garment has to be fabricated to the selection
of fabrics is often the duty of the sketching assistant. Junior
designers generally do the first pattern cutting. They assemble
the first samples with fabrics they have selected from the market.
Marketing and Merchandising : Fashion trends are
constantly changing, the people in the merchandising and marketing
have a good knowledge of fashion trends, of sales data and the organisations
marketing objectives. Based on this information the marketing department
plans the company's overall direction. It determines the price,
product requirement, and hence they often work with the styling
department when a new product id concieved.
Manufacturing department : The production manager
is at the head of the manufacturing unit. He is responsible for
scheduling work goals, training of workers, managing all activities
in order to maintain quality in production. The Production manager
oversees the work of pattern cutting - from pattern grading, spreading
and marking to cutting, assembling and finishing. With the production
manager are the production assistants who supervise the work at
Fashion coordinators : They coordinate with the
buyer and the production manager. The fashion coordinator makes
sure production schedules are kept, meets buyers goes through specification
for fabrics, colours, designs, and keeps an eye on the quality.When
buyers give their own designs, the coordinator helps decide the
fabric coloursand accessories that should be used to suit the designs.
They explain the design to the production pattern makers and get
sample pieces made. The sample is draped on a dummy to see if some
changes in details or style are required. Once the sample is finalised,
its pieces are measured precisely. It is the coordinator who suggests
how the cloth should be cut so as to minimise wastage. The garment
is then finally presented for sale.
are opportunities for work with the various sectors dealing with fashion.
The opportunities for job exist in the following sectors :
Export houses dealing with garment/textile/handloom exports.
Retail and wholesale garment businesses in men's/women's/children
clothing in sportswear /casual wear, etc.
Government/Semi government-handloom/textile manufacturers
Fashion show organisers/Fashion publishers
TV/Film fashion programme producers/comperes/costume designers, etc.
R O F E S S I O N A L I N S T I T
U T E S
Academy of Fashion
C-56/2 Okhla Indutrial Area, Phase II, New Delhi-110020
Institute of Fashion Technology (MIFT)
Wigan & Leigh College (India) Ltd., 401-402 Skipper Comer,
88 Nehru Place,
New Delhi - 110019
Instite of Design
Tughlakabad Institutional Area, MB Road, New Delhi-110062
Institute of Fashion Design
NIFD Campus, 2-B Jal Bhawan, M.Marg, Sector-27-A, Chandigarh
B.K. Somani Polytechnics
10, Bhulabhai Desai Road, Mumbai-400026
D Institute of Fashion Technology
D-147, Savitri Path, Bapu Nagar, Jaipur
mainly depends on the personal Ability and Skills of the Individual.
Generally a fresh graduate can look for a monthly pay packet of Rs.8,000
to Rs.10,000. For those who are extremely talented, this can touch
Rs.12,000. Those people with higher experience can command a far greater
salary. Even the increase in the annual salary is high for each levels.
With the increase in demand for the professionals in fabric designing
the salaries are likely to increase.