planners design, organize and coordinate conventions, conferences,
corporate meetings, exhibitions, etc. In fact, there are thousands
of events of every scale that need an event planner’s services.
Somebody is always needed to oversee all the details and to ensure
that the event happens, successfully.
Event planners are responsible for every aspect, from marketing,
catering, signage, displays, translation, audio-visual equipment,
printing and security. They also take care of participants' accommodations
and transport. They are responsible for the financial side: setting
and monitoring the overall budget for the venture.
Political and Union events.
Conferences and conventions.
New product launches.
Typical Tasks for a career in event planning
In many ways, event management is linked to advertising and marketing.
The planner needs to imagine the event is a product or brand, and
then develop and promote it in a creative way. Ultimately, what’s
important is that the attendees (the consumers) have a positive
experience that leaves them feeling good about the organizers. The
same applies whether the organizer is a business, charity or family.
Logistics is critical in the planning process, in particular the
management and co-ordination of services and supplies. Every physical
detail needs to be considered, from the layout and design of the
venue, to lighting, sound, communications and other technical concerns.
Catering and bar services must be organized, along with relatively
mundane concerns such as security, parking and toilet facilities.
Promotion, public relations and advertising must also be planned
and executed, where necessary. Last but not least, the performers,
speakers or participants need to be booked and fees agreed.
The Event Planner must cost all of these aspects (and others, depending
on the specific event) in advance, checking that the budget balances.
Later comes the management of the event itself, which is when the
degree of success in the planning and organization stages becomes
evident to all. Afterwards, they must ensure that all incoming and
outgoing monies are resolved.
management and planning is a career that offers excitement and a
degree of glamour in return for hard work, a large amount of energy
and flexibility, and a high level of organizational and logistical
You need to be a well organized worker who is skilled in co-ordination,
particularly with regard to logistics. Your presentation and communication
skills should be excellent, and you should be able to motivate other
people. Knowledge of marketing and press relations is invaluable,
along with a creative approach to solving problems and ‘making
things happen’. Above all, you must be a hard worker, who
is prepared to put in extra hours to ensure that the job gets done
within budget and on time. This work requires perfection, so you
must be willing to pay attention to every detail. You also need
to be capable of handling last minute mishaps that may happen despite
superb co-ordination and arrangements.
Top event planners typically possess Bachelor's degrees in business
administration, marketing, tourism or hospitality administration.
Most do not have or need advanced degrees. However, if you wish
to be involved with planning major conventions and trade shows,
you may benefit from an MBA or a master’s degree in hospitality