E D I A
media industry's projected revenue growth will touch Rs.76,000 crore
by 2012. Nearly 60 percent of this growth will come from the broadcast
Chand Narayan, Head, Human Resources, TV18.
Salary : Rs.80,000 — Rs.1.80 lakh p.a.
Most media schools are too general in their approach. They need to
provide specialised training to bridge the gap"
Sanjay Salil, Director, Mediaguru
Sanjay Salil, director of broadcast media consultancy Mediaguru,
says that there is no dearth of opportunities for talented youngsters
in the media sector, you'd like to believe him. For, he's just finished
recruiting about 200 people in Kerala for media house Malayalam
Manorama's upcoming news channel. Going by his statistics, at least
another seven national news channels are expected to hit the small
screen in the next five years. They will add to the crowded news
TV market where 20 national news channels and countless regional
news channels are already jostling for eyeballs.
That is not all. His company is also advising several big media
houses on setting up radio stations. "The private radio sector
alone will require at least 8,000 people in the next one year,"
he says. His calculation is based on the 283 frequencies that have
been allotted by the government to private operators for setting
up radio stations. on an average, a radio station will require about
30 people, Midiagrur estimates. A national news channel, on the
other hand hires approximately 400 people while the manpower requirement
at the regional level is about 200.
In short, the media sector— be it television, radio or print—is
Consider the numbers that Chand Narayan, head of human resources
at Television Eighteen(TV18), a broadcast company operating a clutch
of business and general news channels, throws up. A CII-KPMG study,
he says, expects media industry's projected revenue growth to touch
Rs.66,600 crore by 2012. " Nearly 60 per cent of
this growth will come from the broadcast media," he adds.
Clearly, the mind-boggling growth story creates a huge occasion
for youngsters to jump into the media industry. Broadly speaking,
both print and electronic media journalism offer a host of desk
and field jobs.
print, these include reporting and photography and desk
jobs such as editing and graphic designing. Field reporters
usually cover events or develop specialisation in subject
like defense, politics, sports, culture and business news.
At the desk, sub-editors and copy editors give stories their
final shape and make them presentable with
headlines and captions. Newspapers and magazines also require senior
editors and commentators who write the edit pieces and columns on
issues of interest.
on the other hand, needs reporter, anchors, producers, cameramen,
video editors, graphics designers, programming experts, sound recordists
and engineers. Both media require people in ad sale, marketing and
distribution as well.
Considering that both TV and print require vast editorial resources,
manpower shortage in area is already palpable. "You have no
idea how acute the shortage is," exclaims Sunil Kumar, placement
consultant operating in the media sector. In editorials, desk roles
(copy writing, copy editing) are apparently facing the biggest shortage.
Points out TV18's Narayan: "Most of the current requirement
is broadcast media is being met by hiring from the print. Given
that print is also growing, though at a lower rate than broadcast,
it is going to create a serious problem of retention of talent in
Media organisations also need people in the technology, finance,
accounts, administration and HR departments. Says Narayan: "These
functions are unlikely to face any major scarcity issues as skill-sets
are more generic in nature and talent can be accessed from a bigger
and more mature pool. The existing professionals in broadcast media
will, of course, command a higher premium."
Today, there are countless media schools offering programmes in
Print and Broadcast journalism and advertising and public relations.
One can pursue a bachelors degree or a postgraduate degree in journalism
or mass communication. Additional course work, specialised training
or internship enhances one's opportunities in the field. There are
a number of universities and institutes offering courses in journalism.
The minimum eligibility for a bachelors degree in journalism is
10+2. In most cases, the age limit for admission is 25 years.
Interestingly, no two media experts agree on whether media academies
and institutes prepare personnel for the industry. The argument
is that the ability to write or produce news in inborn. "The
issue is debatable. But certainly institutes can spot talent during
admission and individual skill can be honed," believes Ajay
C. Upadhyay, director Jagran Institute of Management & Mass
Communication. Like most present day media schools, Jagran offers
one-year programme in print and TV journalism, advertisng and public
relations and management.
Sanjay Salil, however, feels that the academies are not producing
the right candidates for media jobs. "Most schools are too
general in their approach. They need to provide specialised, work
specific training to bridge the gap," he says. Upadhyay does
not agree. He says the schools are academic institutes that offer
students an overview of journalism to place things in context. "Besides,
we'd rather look ahead of the industry's current requirements as
the contours of media are growing. Technology dictates content these
days," he says.
Clearly, media is a profession for youngsters with a keen news sense,
great communication skills, both oral and written, and above all,
confidence. Any one with the right attributes could make a successful
career in media which has become an extremely rewarding profession
over the years. However, the gap between salaries in regional and
national media, print or TV, remains. While trainees in regional
news channels earn about Rs.6000, those in national channels make
up to Rs. 17,000. The print media salaries are lower, though the
gap is narrowing thanks to increased competition from new publications
as well as the threat from TV.
At the senior level, salaries in news channels very between Rs.
1 lakh and Rs.1.75 lakh. Anchors earn anywhere between Rs.50,000
and Rs.80,000. The jump in salaries is a function of demand and
Says TV18's Narayan: "In media, especially broadcast, content
is king. Organisations that compromise on the quality of talent
are likely to do badly in the viewership stakes and hence financially
too. There is no substitute for topnotch talent."
However, besides remuneration, candidates must look at the credentials
of the company they are applying to. The company must have a decent
track record in terms of financial performance and must have a stable
senior management team. "It should be able to adapt itself
to change quickly whether in terms of launching new channels, leveraging
technology or responding to changing viewers needs".
Indian Institute of Mass Communication
JNU New Campus, New Delhi- 110067
Phone: 011 6171360
Symbiosis Institute of Mass Communication
4, Senapati Bapat Road, Pune- 410004
Phone: 020 5670391
Lay Shri Ram College
Lajpat Nagar-IV, New Delhi- 110024
Phone: 011 26434459
Film and Television Institute of India
Law College Road, Pune- 411004
Phone: 020 25431817
Website : www.ftiindia.com
MCRC, Jmia Milia Islamia
Maulana Mohammand Ali Johar Marg,
New Delhi- 110025
AJK Mass Communication Research Centre
Jamia Millia Islamia, Jamia Nagar,
Phone: 011 26987285
Asian College of Journalism
Kasturi Centre, 124, Wallajash Road,
Chennai - 600002
Phone: 044 28418254
Jagran Institute of Management & Mass Communication
F33, Sector 6, Noida- 201301
Phone: 0120 3947584
E-mail : firstname.lastname@example.org
Manipal Institue of Communcation
Old Tile Factory Road, Press Corner,'
Phone ; 0820 2571201
Amity School of Communication
Amity Campus, Sector-44,
New Delhi YMCA, Centre for Mass Media
1, Jai Singh Road, New Delhi- 110001
Phone: 001 23361915
LIST IS INDICATIVE